The PT-E300 printer comes as a kit at the price of an industrial labeling system. It includes the PT-E300 printer (display, keyboard & cutter), carrying case, rechargeable battery, AC adapter & tape. Using the QWERTY keyboard is natural & intuitive as texting or sending a message. Advanced serialization options Helps save time printing single or multiple labels with serialized data. Compatible with Flexible ID tape & heat shrink tubing more options to mark cables, fiber and wires. Faster print speed Prints up to 0.78ips which is 2x faster than many previous Brother models. Large back-lit LCD display with application icons Provides at-a-glance information to confidently know you are printing the right type of label. Uses HGe, TZe and HSe tape, very easy to replace media with intuitive cartridge design.