In the digital era, changes in consumer trends are increasingly developing, so solutions are needed to follow business trends and changes so that they can continue to follow the market and not lose market share. In the retail industry, the role of labels is used to convey information about brands, instructions, quality, and so on. Apart from that, labels also function as advertising and branding for a product.
To respond to current digital developments, ESL (Electronic Shelf Label) solutions can be an efficient and effective solution. ESL uses electronic paper (E-paper) or liquid crystal display (LCD) to show customizable information. E-paper is widely used in the retail or manufacturing industry and could be the right solution. Starting from dynamic graphics, a strong battery to 10 years of ESL’s convenience in easily updating digitally in contrast to disposable paper labels that are thrown away. ESL in simple terms, ESL is a smarter and more flexible digital price tag.
How Does ESL Work?
ESL works by connecting to the store’s central computer system. Data changes made to the central system will automatically be updated on all connected ESLs. This process is usually carried out wirelessly using technology such as Wi-Fi, Bluetooth, or radio frequency.
Main components of ESL:
- Screen: The part that displays information such as price, product name, etc.
- Communication module: The part that connects the ESL to the central system.
- Battery: Power source to operate the ESL.
Benefits of Using ESL
Using ESL provides a number of benefits for retail businesses, including:
- Efficiency: Price changes and promotions can be made quickly and simultaneously across stores, reducing human error and wasted time.
- Accuracy: The information displayed is always up-to-date, thereby minimizing pricing errors and increasing customer confidence.
- Flexibility: ESL can display various types of information, not only prices, but also product images, nutritional information, and more.
- Personalization: Some ESL systems allow customization of displays based on factors such as customer location, time of day, or personal preferences.
- Cost reduction: Although the initial investment is large, ESL can reduce long-term operational costs, such as the cost of printing new labels and the labor of manually replacing labels.
- Ecology: Using ESL reduces paper usage, making it more environmentally friendly.
- Improved customer experience: Accurate information and attractive displays can improve the customer’s shopping experience.
Examples of ESL
- Use Supermarket: To display prices, promotions and product nutritional information.
- Clothing stores: To display prices, available sizes, and material information.
- Electronics store: To display product specifications, prices and bundle promos. Pharmacy: To display drug information, prices and warnings.
Overall, ESL is an innovative technology and provides many benefits to modern retail businesses. Are you ready to implement it yourself within your network infrastructure? For further information regarding ESL (Electronic Shelf Label) solutions, you can contact Whatsapp +62811-1944-534 Email to sales.admin@acsgroup.co.id or you can visit our website at www.acsgroup.co.id.
ACS GROUP (PT.AUTOJAYA IDETECH & PT.SOLUSI PERIPHERAL) as a company providing enterprise-scale IT equipment and professional services which was founded in 1992, has provided appropriate solutions for thousands of companies throughout Indonesia, both for AIDC, Cyber Security, IT Infrastructure solutions , Enterprise Security System and Enterprise Business Solution. Our company has 4 branches, namely in Cikarang, Semarang, Surabaya and Denpasar.
